Inspired by my images of stuffed animals, Gary Wise, creative director at Team Detroit asked me to shoot this new series.
The idea was to create ads that were specific to the publications in which they were going to be published and in total there would be 70 different headlines !
We wanted the shots to look cheery and believable. I chose to use multiple shadows and leave in a lot of pings from the flash… a little like car ads from the ‘Mad Men ‘ era of advertising but with a slightly modern twist.
Post Artist: Christoph Bolten @ Recomfarmhouse