Fun for Confusion in Kiev

A fascinating and flat-out few days in Ukraine with agency Karmarama made for a futuristic campaign for insurance site Confused.com, influenced by Fear and Loathing in Las Vegas and dystopian film classics.

Timothy V. Murphy (of True Detective, Westworld and Sons Of Anarchy) navigates an appropriately confusing and chaotic cityscape in the TV spot (“Blade Runner in the era of Trump and YouTube“). The stills build on this dystopian and cinematic imagery to reflect the dramatic and high octane feel through the entire campaign.

 

Is it a bird? Is it plane? Is it a very small Pink Floyd concert????

Nick Meek Confused in Kieve

Setting up the Alpa.

Nick Meek Confused in Kiev

Alpa with Phase One digital back

Capturing some Mad Max action with burning rubber.

Nick Meek Confused in Kiev

Checking the angles with a stand-in

Nick Meek Confused in Kiev

Timothy V Murphy arrives – a real pleasure to work with!

Nick Meek Confused in Kieve

Capturing the last perfect light.

Nick Meek Confused in Kiev

The finished ads will be running over the next few months – here’s the first one, currently on billboards all over the UK.

Confused.com with Timothy Murphy

Credits:

Photographer: Nick Meek

Agency: Karmarama

Creative Directors: James Rooke and Imogen Tazzyman

Retouching:  Dennis post production

Assistant: Jorge Diéguez

Producer: Radioaktive in Kiev