I love shooting pharmaceutical campaigns. So often it’s impossible to show a product so the visual idea is even more important.
This campaign was for a drug to help protect adults and children from the flu virus.
I worked closely with the good fellows over at Solid who created the CGI, and I must say…. it was a good experience.
Art directed by Andy Barnard, Creative director Andrew Spurgeon
April 14th, 2012 by Nick Meek