Last August we shot the the largest ever print campaign in the history of DDB for the global launch of the 21st Century Beetle. The campaign took its inspiration from Julian Koenig’s iconic Think Small campaign of 1959 ( ranked as the best advertising campaign of the 20th century by Advertising Age ) Koenig used massive amounts of white empty space on his page and the folks at DDB UK wanted to echo the same sensibility for their new campaign… but with a more human touch. Jeremy Craigen and Grant Parker saw an image of mine (Chevelle ) where I bleached out the background whilst keeping my subject solid and up front. This served as a great foundation for the photographic style of the campaign.
In total we shot twenty one print executions in sunny Los Angeles.
Art Director, Grant Parker
Executive Creative Director , Jeremy Craigen
Production by Produceit
November 16th, 2012 by
Nick Meek
It’s so great to be chosen as ‘ad of the week’ by Lürzers ! I feel like this blog is all about the Beetle campaigns at the moment though.
Having just finished nine ads in China and another forty pictures in Los angeles including the launch campaign for the new cabriolet there are plenty more to come………
AD’s Grant Parker, David
Mackersey
ECD, Jeremy Craigen
Agency, Adam and Eve / DDB
November 12th, 2012 by
Nick Meek
Last week saw the awards party for the launch of the Creative Review Photography Annual 2012. We’re super happy to be selected in their advertising section !
This image was part of a massive 21 image campaign we shot to launch the new VW Beetle for DDB UK.
To get this unusual angle we employed the use of a remote control helicopter. Together, the pilot and I flew the machine into position high above our multi-storey car park in downtown L.A.
To make life interesting we only had 4 cars available to us so it was all hands on deck. We got the chopper in position, fired off a few frames….. then the crew ran into the cars and performed an incredibly swift and well rehearsed manoeuvre.
Being careful to keep the chopper in exactly the same position we then shot a few more frames…. it made for a very simple retouch.
I really want to work more with that toy !
Art Direction by Grant Parker
ECD Jeremy Craigen
Production by Produceit L.A
Retouching Steve Layer1retouching
October 31st, 2012 by
Nick Meek
Now some people are born with style…. and whoever owns this ranger is certainly no exception. If you live in a wooden house and have a wood veneer pickup you’d just have to show them off together ! Mountain chic is alive and well folks……
January 10th, 2012 by
Nick Meek
Two weeks ago we were back in Sydney with our mates Nick and Steve. Perfectly produced by Helen and Grant.
October 26th, 2011 by
Nick Meek
More great art direction from Nick Pringle and Steve Wakelam at BBD Sydney.
October 26th, 2011 by
Nick Meek
In between sessions shooting the new Beetle campaign I had chance to wander round downtown L.A with my friend and bodyguard Mike Pedersen.
October 21st, 2011 by
Nick Meek
It was a great compliment to be asked to pop down under to shoot the new Touareg campaign for DDB Sydney. Art direction by Steve Wakelam and Nick Pringle.
Produced by www.helenandgrant.com
July 18th, 2011 by
Nick Meek
May 17th, 2011 by
Nick Meek
Agency; David and Goliath. Art directed by Ben Callis and Justin Barnes
April 13th, 2011 by
Nick Meek
