A fascinating and flat-out few days in Ukraine with agency Karmarama made for a futuristic campaign for insurance site Confused.com, influenced by Fear and Loathing in Las Vegas and dystopian film classics.
Timothy V. Murphy (of True Detective, Westworld and Sons Of Anarchy) navigates an appropriately confusing and chaotic cityscape in the TV spot (“Blade Runner in the era of Trump and YouTube“). The stills build on this dystopian and cinematic imagery to reflect the dramatic and high octane feel through the entire campaign.
Is it a bird? Is it plane? Is it a very small Pink Floyd concert????
Alpa with Phase One digital back
Capturing some Mad Max action with burning rubber.
Checking the angles with a stand-in
Timothy V Murphy arrives – a real pleasure to work with!
Capturing the last perfect light.
The finished ads will be running over the next few months – here’s the first one, currently on billboards all over the UK.
Photographer: Nick Meek
Creative Directors: James Rooke and Imogen Tazzyman
Retouching: Dennis post production
Assistant: Jorge Diéguez
Producer: Radioaktive in Kiev