For Antoni’s new project for Mercedes, we travelled to a unique open air car studio in Spain – a bold background with abstract shapes and shadows in a simplistic setting.
White, midpoint grey and the tones of natural pale and vivid blue skies throw the huge triple shot of colour from the cars themselves into sharp relief.
…and the results:
Executive production: Siobhan Squire
Location: Calvert Studios
Executive Creative Director: Veit Moeller
Creative Director: Christian Kies, Christopher Hoene
Art Director: Mathias Wilke, Tim Grötzinger
Copywriter: Matti Lietsch, Luca Haeussler
Head of Product Communication Cars Germany: Christine Wolburg
Product Communication Cars Germany: Nancy Weitling
Art Buyer: Valerie Opitz
Post-Production: Recom Farmhouse